Triumph of Utah

Great place. There is a triumph, bmw, and ducati dealership all right next to each other. If you are looking for a European motorcyle import this is definitely the place to go in Salt Lake City. Biggest and widest selection you are going to find in the area. They have about two to three dozen bikes in each shop so probably 50-100 bikes in total. Definitely worth coming to have a look.

Chris in the Parts department was a big help in finding replacement parts for my bike. His urgency and communication were top tier. He proved the rumors about triumph being difficult to work with, are not true. And I'll be sure to return as a customer.

Fun and nice place, especially if you are a motorcycle enthusiast!! Went there to get a spare key for one of my Triumph motorcycles. I was impressed with the security of the purchasing of spare keys. The keys need to be ordered and when you pick them up the dealership needs to program the keys to work with your motorcycle. Also, they require you to show your ID and some sort of documentation that you are the owner. For example, a registration or title in your name prior to them ordering the keys. This picture is of a unique Marlboro BMW that was in the showroom. Though I'd share. 👍😊

DO NOT GO HERE!!! TERRIBLE EXPERIENCE! I went in yesterday to set up a purchase of the new Triumph dirt bike. I intended on picking it up today, so I went in yesterday to get the ball rolling on the process. They never sent the documents to my bank because they wanted you to finance through Eurosports. When I followed up with my bank and loan officer, they didn’t know what I was talking about because Triumph said they were waiting for the yes from my bank. They never sent it. After that, they sent me with the PO that had the wrong vin to my bank (I was trying to do manually, what they told me they had already done). My bank closed now, And now they’re saying your only option to get the bike is to go through Eurosport or wait for the underwriters at my bank to sign off on it - which won’

From the minute I walked in I was being told what they couldn't do for me. Can I get it in a different color? No. Can you put some different handlebars on it if I buy them? No. Can we negotiate on the price? No. So I ended up buying from a dealer out of state. Got the color and upgrades I wanted and even after shipping (which took 2 weeks) was still cheaper than this place.