Northern Auto Inc

I was in an accident and the passenger side of my jeep was in pretty bad shape. I brought it to the shop and John worked with my insurance (who did NOT make the process easy for any of us). John negotiated with them, as frustrating as I’m sure it was. They did a fantastic job fixing my jeep. I didn’t purchase the jeep there, but I will purchase my next vehicle from Northern Auto. They’ve always been good to me.

I was in town on a short vacation. The battery in my truck died. They replaced it in no time at all. I was dreading losing play day getting the truck taken care of. Not to worry. They were done before the coffee even cooled off.

The service department is great, they may be understaffed at times but with them being a small town dealership they'll work with you to get anything done you need as best they can. It may require a repeat visit but they always get it right. Sometimes they may forget to give you a call back but if you call them they'll always answer. I'm not a huge fan of the old loaner vehicles but they serve their purpose. The sales department also has very nice and courteous employees. Stick around and get to know all of them they're the best in the U.P. IMO.

They seem to do quality work, though are slow and bad at estimating time (e.g. for a recall repair, I was told 1-2 hours when I scheduled the appointment, but waited 3.5 hours in their waiting room, only getting updates when I asked). Further, it was extremely annoying to hear a loud/obnoxious online auction blaring from the computer speakers of one of the sales offices. Moral of the story: do not wait for the service - strongly consider asking for a ride or requesting a loaner vehicle.

We have had two experiences with Northern Auto and do not recommend. Both times they have treated us like they don’t need our business and make us wish there were another Dodge dealer in town. Their prices are also very steep- it was over $100 just to have them check out the vehicle (not fix anything) and they make you pay the service fee for using a credit card. Wowza!